You have arrived at “hidden” web pages relating to the company activities of the late Peter Dentener. Peter passed away on 24 September 2005 and Adecron Ltd no longer offers the services relating to his skills. Text has been maintained for the time being to reflect Peter’s input in the past and because links still exist from several of the websites he designed. For more info on Adecron’s current activities check out www.adecron.co.nz

Words that carry the message

"Words used wisely and in the right context will enhance communication.
Used poorly, they stand in the way of getting a message across".

Adecron WordWise's Peter Dentener started publishing in the early 1980s, including scientific literature as well as popular articles, reports, manuals, newsletters and web site material. In addition, Peter has a strong editing background in science, and in software reviews and web site copy.

Background

Peter obtained his MSc from the Agricultural University, Wageningen (the Netherlands). After emigrating to New Zealand in 1981, he gained his PhD in Biological Sciences in 1985. Peter's area of expertise has seen him publish widely in insect-related international journals, and local grower magazines. In addition, Peter has produced more than 100 client reports and technical manuals.

Non-science related writing covers newsletters for his local yacht club, news items to local newspapers and newsletters, and articles and interviews on his [Mangere Bridge Community web site]. In his capacity as [web site designer], he (ghost-)writes copy for clients' web sites, and edits and re-writes client material when required.

Peter maintains an interest in science via his extensive network, and his [science consulting] work.

Our approach

Whether we assist you with [writing] or [editing], our first priority is to sit down with you to understand your needs. What is the message you would like to convey, who is your target audience? Are your end-users technically/scientifically-minded, or do you need to get your message across at a layman's level? Once we understand your requirements, we will proceed to produce clear and concise material.

Writing

Wanting to promote your company or organisation, or selling your services or products, how you express your thoughts in words can have a major impact on your business.

Adecron WordWise specialises in:

Copy for your web site
Newsletters and pamphlets
Technical manuals
Popular articles
General informational material.

Effective writing is all about providing a clear and concise message.
And as one referee puts it¹:

"...(Peter) is meticulous, has an eye for removing the unnecessary and the obscure, and is devoted to good communication. His skills are also evident in his own writing, both at the very technical and the more popular levels".

Editing

Words can confuse a message. Cluttered information, surplus words, and ambiguous statements all get in the way of effective communication. Let us help you provide a clear message to your end-users.

We offer three different levels of editing:

Proof-reading: checking your text for spelling and grammatical errors;
General editing: checking your document for logical reasoning, consistency of style, and presentation;
Full review: structural editing which may include a partial re-write.

In addition to the above, we can help you with the following:

General - Reviewing your club's or organisation's grant application, or proposal for funding
Science area - Reviewing the scientific merits of your paper (especially in biological sciences)
Science area - Reviewing your club's or organisation's grant application, or proposal for funding.

Peter's editing skills are best summarised by this reference¹:

"..in addition to his excellent science editing, (Peter) has shown particular skills in technical editing aimed at improving clarity, English, formatting and the general understanding of papers. He is meticulous, has an eye for removing the unnecessary and the obscure, and is devoted to good communication... I would have every confidence in Dr Dentener's professional efforts in any area of technical writing and editing. His long experience in this will be of great value in wider fields of communication".

Published material

As of late 2004, Peter has (co-)published 20 refereed scientific papers, one book chapter, and more than 100 reports to clients and the Foundation for Research, Science & Technology (New Zealand government funding body). In addition, he has a string of publications in conference proceedings, and numerous popular articles and posters. Please click [here] for Peter's publications list.

Peter has also published several newsletters for his local Manukau Yacht & Motor Boat Club which can be found [here].

Recent news items and interviews include:
:: Record number of visitors to Community web site (22 August 2005 - 32kb)
:: Local business finalist in Business Excellence Awards (10 August 2005 - 58kb)
:: Meet our new Community Constable (25 July 2005 - 25kb)
:: Mouse clicks earn bottle of wine (14 July 2005 - 42kb)
:: Mangere Bridge Village turning into Food Court (29 June 2005 - 27kb)
:: Former All Black drops in (April 2005 - 57kb)
:: Watercare Coastal Walkway opened (March 2005 - 41kb)
:: Bees buzzing in Mangere Bridge (January 2005 - 60kb)
:: Start recording your local history! (July 2004 - 24kb)
:: ARC tree planting at Ambury Regional Park (June 2004 - 22kb)
:: Big plans for Mangere Mountain Education Centre (May 2004 - 26kb)

¹Dr Ian Ferguson (PhD, FRSNZ. Joint-Editor-in-Chief, Postharvest Biology and Technology). September 2004; full reference available on request.